New GEAR is simple, customizable
Honda kicked off the first media day of the Montreal International Auto Show on January 17 with the global debut of its new GEAR concept car.
The GEAR subcompact is a design study Honda's using to gauge public reaction at the show.
The automaker describes the GEAR as simple, practical, fun and inexpensive, and as a vehicle aimed squarely at a youth demographic.
“Subcompact cars are usually either utilitarian, but uninspiring or they’re fun, zippy cars that are impractical and too expensive for the Gen-Y buyer,” said Dave Marek, Honda R&D Americas design director.
“GEAR Concept tears down those walls – it’s practical but fun, customizable, connected and affordable. Everything that young, discerning urban buyers would want in a car.”
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